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This paper presents a conceptual framework of Web users’ engagement in tourism information search for a comprehensive understanding of their integrated online and offline search behaviour. The information search experiences are characterised as a process constituting some common elements: prior knowledge and searching experiences, online searching strategies, processing and recording information,...
The purposes of this study are to assess the performance of marketing alliances between the tourism industry and credit card issuing banks, and to identify the factors affecting the performance of such alliances. The questionnaires, which addressed the attributes of the company, alliance partner selection and motivational factors and the performance of the alliances, were designed to collect data...
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