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Recent years, government agencies have achieved some degree of success on strengthening the protection of software copyright and enhancing its managements and laws. According to technology acceptance model theory, the reason why consumers have intention to accept genuine antivirus software were explored from five aspects, perceived usefulness, perceived ease of use, subjective norm, self efficacy...
Fierce global competition and the ongoing development of mass media make the advertisements appear in all areas. How to scientifically choose the advertisement spokesman is top priority. According to source credibility mode, source attractiveness mode and the theory of reasoned action, the reason why consumers have a positive attitude and purchase intention were explored from four aspects, attraction,...
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