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There are few studies analysing the influence of personal traits and motivation factors on Facebook usage and Facebook addictive tendency as seen in university students. In this study, 225 Taiwanese university students completed a questionnaire to determine their online psychological privacy scale, Facebook usage motivation scale, Facebook usage scale and Facebook addictive tendency scale, in order...
The purposes of this study are to (1) identify the role of the psychological traits of university students in Facebook addiction and Facebook usage; and (2) explore the correlation between Facebook usage and Facebook addiction. This study treated 241 university students in Taiwan as the research subjects, and adopted the Rosenberg’s self-esteem scale, Lai’s personality test, a Facebook usage scale,...
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