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This article contributes to the academic discussion on city branding as a form of multi-level urban governance, by investigating city branding tied to urban policies and state strategies in Chinese mega-cities, using Guangzhou as a case study. The findings illustrate that city branding is an integrated part of multi-level urban governance, highlights how city branding is interlinked with national,...
Scholars have widely discussed the issue of how to govern rapidly growing metropolitan regions under the economic, social and political pressures of globalization. Many have argued for a metropolitan governance approach that involves less government regulation and more flexible arrangements between public and civic sectors. However, in countries like China, where a traditionally centralized state...
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