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In diesem Beitrag werden Zahlungsbereitschaften untersucht für sportliche Erfolge der deutschen Mannschaft bei den Olympischen Winterspielen 2014 in Sotschi sowie erstmals für den Gewinn der Goldmedaille durch einen deutschen Athleten in der jeweiligen Lieblingssportart. Wichtige positive Faktoren der Zahlungsbereitschaft für einen vorderen deutschen Platz im Medaillenspiegel sind Interesse am Wintersport,...
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