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Organizations have understand the importance of using social media, gathering social data, and fusing them into a CRM (Customer Relationship Management). As a result, it has driven companies to appreciate the customer needs and enhance the development procedure of their items or their administrations quality. A multi-agent framework is proposed in this work for extraction online product reputation...
Numerous studies have discussed the benefits of using social networks, even companies started to exploit the usefulness of this valuable information sources. Collecting social data then integrating them into a CRM (Customer Relationship Management) has led companies to understand the customer needs and therefore to improve the development process of their products or their services quality. In this...
The increasing number of people using social media to express their personal experiences has led to an emerging interest in supporting social media analysis for marketing, opinion analysis and understanding community cohesion. Social customer relationship management (SCRM) systems have become an interesting research area. Generally analysis needs to be done on large volumes of data (Big Data) in an...
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