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In marketing analytics, customer segmentation (clustering) divides a customer base into groups of similar individuals, while buyer targeting (classification) identifies promising customers. Both customer segmentation and buyer targeting help the business to improve marketing performances by allocating resources to the most profitable customers. Due to the heterogeneity across the customer groups,...
Sequential pattern analysis targets on finding statistically relevant temporal structures where the values are delivered in a sequence. This is a fundamental problem in data mining with diversified applications in many science and business fields, such as multimedia analysis (motion gesture/video sequence recognition), marketing analytics (buying path prediction), and financial modelling (trend of...
In this paper, we formulate a novel problem for finding black hole and volcano patterns in a large directed graph. Specifically, a black hole pattern is a group which is made of a set of nodes in a way such that there are only in links to this group from the rest nodes in the graph. In contrast, a volcano pattern is a group which only has out links to the rest nodes in the graph. Both patterns can...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.