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The new channels of communication as social media (e.g. Facebook and Twitter) and the social marketing campaign (i.e. campaign focused on enabling, encouraging and supporting behavioural changes among target audiences) can represent useful strategies to challenge stigma attached to mental disorders.To evaluate the efficacy of the social marketing campaign of the time to change (SMC-TTC) anti-stigma...
In England, during 2009–2014 the ‘Time to Change’ anti-stigma programme has included a social marketing campaign (SMC) using mass media channels, social media and social contact events but the efficacy of such approach has not been evaluated yet.The target population included people aged between mid-twenties/mid-forties, from middle-income groups. Participants were recruited through an online market...
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