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The objectives of this research are to analyze the determinants for the adoption of the Global Reporting Initiative (GRI) G3 guidelines and GRI G3 application levels (undeclared, C, C+, B, B+, A, A+). Content analysis of the 2009 sustainability reports published by the world's 500 largest companies (Fortune Global 500) was conducted. Based on legitimacy theory and signalling theory, the study yielded...
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