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The differentiated positioning of product benefits has been a research focus of marketing, but with the development of the times only study the differentiated positioning of product benefits is far from enough.the study of setting file according to the extra benefit of gap and Stereotyping according to the mutual benefits of level also appears imminent. In particular, The coming of commercial value...
4C theory is proposed in a context of demand-oriented market, take customer satisfaction as the top priority pursuit. compare with 4P theory which is product-oriented, customer-oriented theory of 4C has been great progress and development, 4C theory widely used by corporate. With the continuous deepening of the practice, value is growing importance, prompting companies must develop 4C marketing Countermeasures...
Product benefits positioning theory has been well-known; it can create differences in product value. However, the product development to post-industrial society, not only the interests of the differences, but also produced a level of mutual (mutual benefit create relationship value). In this paper, the mutual benefit stereotypic Theory which based on relationship value is put forward. From the goods,...
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