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The differentiated positioning of product benefits has been a research focus of marketing, but with the development of the times only study the differentiated positioning of product benefits is far from enough.the study of setting file according to the extra benefit of gap and Stereotyping according to the mutual benefits of level also appears imminent. In particular, The coming of commercial value...
Differentiated positioning theory is well-known by academic and business. But as the market changes, the traditional theory of the differences there have been some limitations. For services, the people have not only attention to the difference it provides benefits, but also paying attention to the gap between extra benefit extra benefit creates perceived value) and the level of mutual benefit (and...
Product benefits positioning theory has been well-known; it can create differences in product value. However, the product development to post-industrial society, not only the interests of the differences, but also produced a level of mutual (mutual benefit create relationship value). In this paper, the mutual benefit stereotypic Theory which based on relationship value is put forward. From the goods,...
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