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4Ps marketing theory is widely used in Chinese enterprises. From the macro factors perspective, Chinese consuming conceptions have a significant impact on the application of the marketing theory in China. This paper discusses six types of Chinese consuming conceptions including face conception, brand conception, individuation conception, fashionable consuming conception, authority conception, and...
4Ps marketing theory is the guidance in practice for most Chinese enterprises. Marketing activities are influenced by the consumer psychology. The paper discusses five types of Chinese Consumer Psychology and analyzes how the particular psychology impacts the application of 4Ps theory in the marketing practice.
Ring signature allows specifying a set of possible signers without revealing which member actually produces the signature. This concept was first formalized in 2001 by Rivest, Shamir and Tauman. In this paper, we review the state-of-the-art of ring signature, summarize the study of ring signature schemes in the literature and investigate their relationships with other existing cryptographic schemes...
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