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National rice development strategies in Africa are often supply-focused and implicitly assume that consumers will readily substitute imported for domestic rice. However, due to increasing import dependency, urban consumer preferences for rice have become biased toward Asian export quality standards, against which African rice has difficulties to compete. Anecdotal evidence suggests that this import...
Urban bias constitutes an important institutional impediment to economic development in poor countries. Some African governments now recognize that they should invest in agricultural productivity in order to reverse urban bias, but often forget the equally important objective of investing in quality tailored to consumers so as to reverse urban bias’ footprint on food markets. We conduct framed field...
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