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B.J. Fogg's Functional Triad shows the manner in which computing technologies can persuade people by playing 3 different functional roles, namely, as tools, media, or social actors. However, the effects of user perceptions of these 3 functional roles are largely unknown. We advance Fogg's framework by developing a conceptual model to explain how a feature of a computing technology (ie, the trade‐off...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.