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Offline event marketing invites people to participate in a sponsored gathering, thus allowing marketers to have face-to-face, direct, and close contact with their current and potential customers. This paper presents a framework that supports marketers in improving marketing effectiveness by carefully selecting invitees to such sponsored offline events by leveraging location-based social networks....
While the detection of social subgroups (i.e., communities) has always been a fundamental task in social network analysis, few efforts has been made to characterize the detected community. Meanwhile, to effectively facilitate applications based on the community structure, it is very important to understand the features of each community. Thereby, a systematic community profiling mechanism is needed...
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