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Past research has extensively documented negativity bias effect, in which individuals show greater consideration of negative information than positive information in attitude formation. In this research, negativity bias was re‐examined in the context of online consumer reviews processed by individuals with ambivalent attitudes. Across two studies, it was found that high‐ambivalence individuals exhibited...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.