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We analysed the heterogeneity of consumers’ preferences toward a red wine for a special occasion in Catalonia (Spain). The empirical analysis included a survey of 400 consumers. A variation of the “dual response choice experiment” (DRCE) design, which allows the simultaneous analysis of what consumers “would prefer” (first stage of the DRCE) and what they “would purchase” (second stage of the DRCE)...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.