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User profiling is a typical big data service created and utilized by an increasing number of Internet venders, which maintains a customized model of interests or essential attributes of their existing users by looking for insights into their behaviors. The Internet industry's best practices indicate that user profiles can help venders much more sufficiently understand their customers. As a result,...
Big data is cutting-edge technology extensively applied to enterprise management based on cloud computing, and it brings a brand-new perspective for enterprise crisis management. Using big data technology to collect, screen, analyze and apply data generated by enterprise crisis incidents and formulating and implementing data-driven enterprise crisis management strategies help to elevate level of enterprise...
Using big data technology to integrate date, transform these data into fundamental and strategic resources in enterprise marketing management and formulate and implement data-driven marketing mix strategy has become a research hotspot in enterprise management circles, and it has generated far-reaching influence on traditional marketing theory and especially marketing mix theory. From perspective of...
With extensive application of MIS, MRP, ERP and other advanced enterprise management systems in various enterprises, informatization level and management level of enterprises have been continuously improved. Faced with increasingly fierce market competition, more and more enterprises recognize that acquisition, analysis, screening and application of data play significant roles in enterprise decision-making...
With incoming data era from early 2010's, the word “Big Data” has been taken focus in many of research and development areas. The final purpose of Big Data research is the efficient utilization of useful information; however, the process involves a lot of complex subjects like data processing, data mining, and etc. In this paper, we summarize and discuss the subjects in area of Big Data analysis,...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.