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Color plays an important role in product design and affects consumers' preference in purchase. In this experimental study, a novel approaches, semantic differential (SD) method, was adopted to examine the difference of color perception between user and designer. Taken the mobile phone color design as an example, the difference of color perception between user and designer were explored, the model...
To satisfy users' diversified requirements, the concept of product design DNA was proposed and became a hot research topic in industrial design. In this experimental study an approach of shape perception is proposed to extract the product design DNA; the relation between shape perception and product design DNA is explored. Taken the gas-cooker's shape design as an example, the novel approaches, cluster...
Material plays an important role in product design and affects consumers' preference in purchase. To study the user's material perception, a novel approach of the semantic differential (SD) method was adopted. Taken the cup with different material as an example, the characteristics of users' material perception were concluded, such as transparent, reflexivity, texture, and then the weightiness of...
Color plays an important role in product design and affects consumers' preference in purchase. To study the user's color perception, a novel approach of the semantic differential (SD) method was adopted to examine the difference of color perception between plane (2D-form) and product (3D-form). Taken the automobile color design as an example, the difference of users' color perception and color cognition...
With the fast development of era and the constant progress of social civilization, information plays an important role in product design and affects the whole process of design. To study the information in the process of product design, the novel approaches, questionnaire and semantic differential (SD) method, were employed to investigate the different kinds of information and the different needs...
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