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This paper presents a ubiquitous marketing environment using pervasive technologies to facilitate added-value services in lodging operations. The key is to integrate comprehensive technologies and ubiquitous marketing services, facilitating an added-value system, to provide and manage added-valued marketing services. Added-valued marketing services are studied regarding both website and Smartphone...
Mathematical analysis method is utilized to design incentive mechanism for managers under the asymmetric information as well as monitoring system analysis method, as a result of expanding the framework of incentive mechanism. The result shows that, there is a relationship between monitoring mechanism and incentive mechanism. They can motivate or direct managers to work hard and interchangeable by...
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