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In this paper, we discussed a layout optimization problem of web advertising to help the web site owners to maximize their profits. Unlike most of previous research, we established an integer programming model to maximize the spaces occupied by the web advertisements displayed in the first view of a web page. Then we adopted a subgradient optimization based Lagrangian Decomposition approach for the...
In this paper, a layout optimization problem of web advertising is discussed, aiming to help Web site owners to maximize revenue through the optimal selection and placement of a set of web advertisements. Unlike most of previous research, we consider the effects of space and position occupied by web advertisements on the profits of the Web site owner, a heuristic algorithm is given to solve this problem,...
In order to deal with the uncertainty in the purchasing process of a supermarket, a batch processor stochastic scheduling model is established. Firstly the deterministic equivalent of the model is given, and then the properties of the optimal scheduling of the deterministic equivalent are discussed. Finally, a heuristic algorithm is given to solve the deterministic equivalent, and an example is provided...
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