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The marketing model of the conference marketing becomes more and more popular among the enterprises. This essay is based on the theory of the perceived value and eight experiments to explore the onsite perceived value dimensions of the conference marketing. They are: economic value, service value, perceived price, public value, hedonic value and the social value. All these things provide powerful...
This article focuses on clarifying the characteristics of undergraduate hospitality management education in research-oriented universities of China and of America, and analysing the differences between them, taking the Department of Hospitality and Tourism Management at Purdue University (HTM-PU) and The School of Tourism and Hotel Management at Dongbei University of Finance and Economics (STHM-DUFE)...
The CDIO initiative is an innovative educational framework for producing the next generation of engineers. Take School of Information and Electronic Engineering of Zhejiang University of Science and Technology(ZUST) as example, we introduce the details of the teaching reform and innovation based on CDIO. We comprehensively revised the curriculum system, the assessment method, and the experiential...
Based on years of practice teaching experience, proposed the sustainable practice teaching system for the application-oriented specialty. The main methods included adopting project-oriented spiral level teaching method, performing hierarchical and modular design to practice teaching system, developing CEEUSRO to reform practice teaching system, implementing ability-oriented practice teaching and optimizing...
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