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In this study, we firstly define brand decision as two kinds, one brand choice and multi-brands choice. By using multiple linear regression model and multinomial logit model separately, we construct links between brand identity, brand communication, electronic word of mouth and brand choice (one-brand and multi-brands). We find brand identity, brand communication and eWOM are positively associated...
Nowadays, the E-Commerce plays a very important role in peoples' life; many people like to shop on Internet. At the same time, people left so much information in Internet, which include the privacy information. Malicious users in Internet can get users' privacy information with directly or indirectly way. Traditional way is to protect the directly privacy. In this paper, we proposed a schema to prevent...
Nowadays, the e-commerce plays a very important role in peoplespsila life; many people like to shop on internet. At the same time, people left so much information in Internet, which include the privacy information. Malicious users in internet can get userspsila privacy information with directly or indirectly way. Traditional way is to protect the directly privacy. In this paper, we proposed a schema...
In a dynamic coalition environment, organizations should be able to exercise their own local fine-grained access control policies while sharing resources with external entities. At the same time, the status of XML as a standard for storing and exchanging data in Internet and XML documents is becoming a de facto standard for storing and exchanging information. So, access control of XML documents is...
As complexity and demand for new products grow, companies are realizing that their supply chains need to be more flexible. Currently, in supply chain system, users' reliance has driven a universal user expectation that all the information be readily availability whenever and wherever they want. Evaluating and thinking about managing such availability are therefore becoming one of the important factors...
Many Internet applications employ 3-tier software architecture such as e-commerce system. Starting from analyze the architecture of an e-commerce development platform model based on 3-tiered Web, We present by using queuing network theory, we propose a reusable e-commerce development platform based on 3-tiered Web. Finally, we implement the MVA algorithm with the help of Matlab and test the experimental...
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