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The unique characteristics of service mean that service has higher inherent risks than tangible product for the prospects. On the basis of previous reviews of the perceived-risk concept, a descriptive model of risk perception and reduction activity before service purchase is formulated, and consumers' risk-reduction activities are expatiated. Finally, the effective communication strategies for service...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.