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Along with the explosion of Internet user, Internet has been considered as the new channel for companies implementing their sales promotion activities. Consequently, this study seeks to offer insight into how popular online promotions (price-discount, coupon and free shipping) influence consumer's quality perception and purchase intentions. Moreover, brand awareness was expected to moderate the relationship...
This article, regarding shanghai creative industry cluster as the analysis object, make use of the symbiotic model to analyze selections of corporate behavior, industry cluster effect and the quality of symbiotic relationship. The results show that the mutually beneficial symbiotic relationship are the logical starting point for the formation of creative industry cluster, the relationship of mutually...
Based on Life-cycle Theory, there are five stages in a life cycle for food safety emergency: Sprout, Growth, Breakout, Appeasement and Restoration. This paper is devoted to discuss methods for classifying each stage and evaluating the risk in each stage. To put the methods into practice, we analyze the evolutional process of Sanlu milk powder incident. In this case, the losses and the degree of risks...
Companies in financial distress make the creditors, shareholders, employees, investors and other participants of the related firms suffer great losses. In order to prevent the companies run into bankruptcy, financial distress prediction has been a useful tool for distinguishing companies in financial distress from those healthy. Statistical methods and artificial intelligence techniques have been...
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