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Internet of things extends the capabilities to identify products with new technologies such as near field communication, radio-frequency identification, quick response code and with existing identification technologies such as barcode. Identification allows to retrieve extended information and knowledge of the products. Thereby, customers are able to retrieve and share knowledge among the different...
Participative marketing presents a evolution of the marketing through the capabilities offered by the ubiquitous identification and interaction capabilities. The last trend from the Internet of Things is the so-called cyber-physical systems, where the interaction between Internet and the real world is more evident. This work presents how the emerging identification technologies such as Near Field...
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