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In this paper, we provide detailed research about the pharmaceutical industry in the UK and restrictions they face when utilizing social media to engage with their patients. More specifically, the investigation examines the relationships between, Social Media and a pharmaceutical company (Pharma), Pharma and Patients and Patient and Social Media, to identify how each of these areas interacts and the...
This paper examines the current relationships between pharmaceutical companies and patients, to understand the barriers they face when trying to engage with one another and also assessing the feasibility of using social media to break these barriers, to overall increase patient support and trust. Extensive research is conducted through the literature review, where clear linkages are highlighted between;...
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