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This paper illustrates the wholesaling price-only contract scenario where the manufacturer as a leader decides the wholesale price, and then the retailer gives his optimal retail price, marketing effort and order quantity. Using an iso-price-elastic multiplicative demand function, we could obtain the equilibrium solutions. But when demand follows linear additive function, we couldn't obtain the equilibrium...
Based on a model of Stackelberg game between the manufacturer and the retailer, this paper offers the joint optimization on price, stock and channel for the manufacturer when the market demand is stochastic with linear additive shock. We find that the optimal price is decreasing with price elasticity, while the optimal stock is increasing with revenue share ratio, decreasing with price elasticity...
From a firm's perspective, there are three optional channel strategies (i.e. Bricks-only, Clicks-only and Bricks & Clicks) to fulfill the customer demands in E-commerce age. We use two-stage Stackelberg games where the manufacturer as a leader and her retailer as a follower to develop relative profit-maximization models and then to jointly obtain optimal policies for their retail prices and return...
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