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In marketing and advertising research, “zapping” is defined as the action when a viewer skips a commercial advertisement. Researchers analyze audience's behavior in order to prevent zapping, which helps advertisers to design effective commercial advertisements. Since emotions can be used to engage consumers, in this paper, we leverage automated facial expression analysis to understand consumers' zapping...
In marketing and advertising research, “zapping” is defined as the action when a viewer stops watching a commercial. Researchers analyze users’ behavior in order to prevent zapping which helps advertisers to design effective commercials. Since emotions can be used to engage consumers, in this paper, we leverage automated facial expression analysis to understand consumers’ zapping behavior. Firstly,...
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