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Recommender systems have become significant tools in electronic commerce, proposing effectively those items that best meet the preferences of users. A variety of techniques have been proposed for the recommender systems such as, collaborative filtering and content-based filtering. This study proposes a new hybrid recommender system that focuses on improving the performance under the “new user cold-start”...
Acquiring new customers in any business is much more expensive than trying to keep the existing ones. As a result, many prediction algorithms have been proposed to detect churning customers. In this paper, the ordered weighted averaging (OWA) technique is brought to the attention of marketing researchers. We have applied OWA technique to improve the prediction accuracy of existing churn management...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.