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Inaction inertia is a prevalent consumer decision bias, whereby missing a superior opportunity decreases the likelihood of acting on a subsequent opportunity in the same domain. We assume that a cognitive focus accounts for the inaction inertia effect. Individuals focus more on losses (the association between the current opportunity and missed opportunity) than gains (the association between the current...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.