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The study is to identify the key dimensions of corporate entrepreneurship and examine, by using a disaggregated approach, how they may exert differentiated driving forces on marketing performance of a firm. Furthermore, it explores the mediating role of marketing capability in the above driving process
This study is to examine the effects of corporate entrepreneurship on market performance by taking a disaggregated approach and explore such an influencing process by taking a contingency perspective. A large survey of China firms finds that each dimension of corporate entrepreneurship exerts differentiated influences on market performance and both internal factors and external factors play moderating...
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