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Online media services and electronic commerce are booming recently. Previous studies have been devoted to contextual advertising, but few work deals with interactive web advertising. In this paper, we propose to put users in the loop of collecting contextual ad information with an interaction process, establishing semantic ad links across media platforms. Given an ad video, the key frames with explicit...
With the proliferation of online media services, video ads are pervasive across various platforms involving Internet services and interactive TV services. Existing research efforts such as Google AdSense and MSRA videosense/imagesense have been devoted to the less intrusive insertion of relevant textual or video ads in streams or Web pages through text/image/video content analysis whereas the inherent...
Information overload has become an important problem in the Internet, and that all kinds of existing ads flood into peoplepsilas eyes causes scarcity of userpsilas attention. To provide relevant information under userpsilas control, we propose an online video advertising framework based on userpsilas attention relevancy computing. Users receive relevant video ads in exchange of their attention consumption...
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