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Identifying nodes that play important roles in network dynamics in large scale complex networks is crucial for both characterizing the network and resource management. Under the viral marketing setting, Diffusion Centrality (DC) estimates the influential power of an individual. For the transport and physics communities, a node is considered important in Markov centrality (MC) if it can be quickly...
The spread of influence in a network is a fundamental issue in many complex systems. For instance, the word of-mouth effect in a social network is crucial to the emerging viral market. The process was previously analyzed with a voter model where an individual weighs the opinions of his acquaintances equally. However, one would expect that an individual's opinion is often more swayed by her/his better...
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