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To overcome the problem of information overloading in mobile communication, a recommendation system can be used to help mobile device users. However, there are problems relating to sparsity of information from a first-time user in regard to initial rating of the content and the retrieval of relevant items. In order for the user to experience personalized content delivery via the mobile recommendation...
In this paper, we compare two soft computing methods used for product filtering in web personalisation for E-commerce. Due to the diversely behaving nature, and the complexity to model the customers' behaviour using market research methodologies, it is difficult to build a universal model relating the purchasing behaviour mathematical in E-commerce. For this reason, soft computing techniques may be...
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