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Adaptation and Personalization systems can benefit with the incorporation of ontological knowledge, especially when it comes to modeling users. In this paper we present a cognitive approach to Web Personalization based on an ontology that contains users' cognitive factors. Accordingly, a human factors' ontology has been designed and developed using RDFa, and could be used in any Web-based application...
Eye-tracking measurements may be used as a method of identifying userspsila actual behavior in a hypermedia setting. In this research, an eye-tracking experiment was conducted in order to validate the construct of cognitive style as a personalization parameter in adaptive e-Learning systems. The main research question was whether the verbalizer/imager axis of the cognitive style analysis theory reflects...
In order to assess the positive effect and validity of personalization on the basis of users' cognitive and emotional characteristics, this study presents three subsequent experiments. The first experiment explores the relationship of cognitive style and users' eye gaze behavior as to validate this specific psychological construct in the context of educational hypermedia. The second and third experiments...
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