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By manipulating branded editorial, branded blog, and non-branded blog in a between-subjects experiment, this study examined online message perceptions in terms of credibility, quality, preference, and persuasiveness. The study explored whether website format, blog use, and information-gathering acquaintance would come into play when media users evaluated news information of various websites. Results...
This study aimed at examining whether exposure to the positive/negative commentaries on the win/loss of readers’ favorite team would activate their dispositions toward the favorite team and whether such disposition effects would lead reader’s perceptions of online sport commentary. A two (the win of favorite team versus the loss of favorite team) by two (the positive commentary versus the negative...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.