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Gamification has become a focus of attention in an increasing number of fields including business, education, and health care. Through a wide range of applications and support functions, its potential for the tourism industry is significant. Gamification of tourism can contribute to a more rewarding interactions and higher level of satisfaction, as well as increase brand awareness and loyalty to the...
This research undertook a visitor survey in two protected areas in different cultural contexts, namely China and the UK, to explore whether the value a person attaches to the environment influences their attitude towards sustainable tourism development in national parks. Structural equation models were developed with data from 597 and 368 questionnaires collected in Jiuzhaigou National Scenic Area,...
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