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Previous research has indicated that flavor–flavor learning is impaired in restrained eaters. In Experiment 1 we sought to extend this finding using a larger sample and a more comprehensive assessment of dietary behavior. Participants (N=90, including 30 current dieters) sampled three novel flavors (CSs), each on 10 separate occasions, in a randomized order. Each flavor was paired with chocolate (US)...
demonstrated that evaluative conditioning (EC) can occur even while participants conduct a working memory task. This is consistent with claims that EC can occur outside awareness, and hence is an automatic process. In their study, three abstract patterns were paired differentially with a candy reinforcer: 90, 50, or 10%. On reinforced trials a red ball was presented in one of three locations on a...
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