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Marketing campaigns directed to randomly selected customers often generate huge costs and a weak response. Moreover, such campaigns tend to unnecessarily annoy customers and make them less likely to answer to future communications. Precise targeting of marketing actions can potentially results in a greater return on investment. Usually, response models are used to select good targets. They aim at...
Given a medical data set containing genetic description of sodium-sensitive and nonsensitive patients, we examine it using several techniques: induction of decision rules, naive Bayes classifier, voting perceptron classifier, decision trees, SVM classifier. We specifically focus on induction of decision rules and so called Pareto-optimal rules, which are of large interpretative value for physicians...
Cross-selling is a strategy of selling new products to a customer who has made other purchases earlier. Except for the obvious profit from extra products sold, it also increases the dependence of the customer on the vendor and therefore reduces churn. This is especially important in the area of telecommunications, characterized by high volatility and low customer loyalty. The paper presents two cross-selling...
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