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To examine the influence of gender stereotyping of administration positions in intercollegiate athletics, the present study evaluated the gender typing of managerial subroles by undergraduate and graduate sport management students from two northeastern universities in the U.S. (59 women, 189 men). Participants indicated importance of managerial subroles for the positions of athletic director, life...
An experimental study was conducted to determine the impact of expertise and attractiveness on perceived appropriateness of the endorser with a women’s tennis event and, subsequently, attitudes towards the event and intentions to purchase tickets. The sample was comprised of 184 undergraduate students at three U.S. universities. Hypotheses were tested through observed path analysis and results indicated...
This article utilizes the work found within the special issue to note that sport as an institution still serves to produce, reinforce, and perpetuate male hegemony. However, it additionally argues that the collective works point to progress in some areas of sport. It highlights the ideas for future research regarding sex and gender diversity in sport and notes that these concerns are often situated...
An experimental analysis was conducted to determine the effects of involvement, commentator framing, and gender on viewer attitudes toward female athletes. The sample was comprised of 112 students at a mid-western university in the United States. Hypotheses and research questions were tested through a 2 × 3 multivariate analysis of covariance (MANCOVA). Results indicated the overall MANCOVA was significant...
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