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A patent map has long been considered as a useful tool to identify technology vacuum defined as an unexplored area of technologies that may deserve intensive investigation for future new technology development. However, previous studies for identifying technology vacuum on the patent map have been subjected to intuitive and manual identification of technology vacuum. In this context, this paper proposes...
Service providers are increasingly offering customer new IT-based services to sustain competitive advantages. However, theory and practice of IT-based service is still in its early stage. Especially, new service development remains one of the least studied and understood topics due to lack of understanding in the relations between technologies and services. The purpose of this paper is to propose...
Despite being a strong stimulus for the invention of new alternatives, morphology analysis (MA) suffers the limitations of being a nonquantitative, vague, and static methodology. As a consequence, the MA outcomes typically do not provide practical technology opportunities. This paper, therefore, proposes a new hybrid approach that enhances the performance of MA by combining it with conjoint analysis...
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