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Recent advances in social media have profound technical and economic implications for innovative product design. With focus on the interface of marketing and engineering design, this paper reviews the emerging trends and key technical issues of incorporating social network effects in product design. Key issues are examined in order to understand how peer influence of one's social networks affects...
Viral product design involves sophisticated interactions between product portfolio planning and viral marketing. However, social network effects are mainly considered in marketing-related activities, and there is still limited investigation of the interplay between product design and viral marketing. In the context of social networks, it is important to jointly leverage both viral product attributes...
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