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This paper carried on the analysis to the development present situation of SNS, summarized the current problems in the SNS, then based on the analysis of online word of mouth value, explored building new profit pattern about online word of mouth marketing, and proposed corresponding strategies.
Individuals from different regions normally bear different cultural norms and values, and these variations would in turn affect their behavior and attitude with the computing system. However, though the cross-cultural study has been performed in other areas (e.g., e-commerce websites), few have identified its influence on users' behavior in social network sites (SNS). With the increasing popularity...
In China, the prosperous development of e-commerce, travel reservations and other industries drives the rapid growth of online payment. The business scale of China's third-party payment reached 1.0105 trillion RMB in 2010. But in order to survive, many enterprises of third-party payment adopt the strategy of low-cost, which leads to a long-term status of loss. In the market of third-party payment...
The paper proposes an improvement of e-cash payment protocol. One improvement is to divide the "agreement" and "use" of the session key into two stages, which ensures its key confidentiality. The second improvement is that the identities of the merchants are proved by their electronic certificates, which realizes its non-repudiation. The third improvement is that the payment receipts...
Optimal design of auction is one of hot research topics in the auction theory. In this paper, we design this online auction mechanism, by considering simultaneously the bidders' stochastic arrival process, entry fee, which is proportional to the reserve price seller, commission rates, which is proportional to the ultimate winning price from the seller if the item is auctioned off successfully, buy-in...
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