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Live‐stream selling is becoming increasingly popular in e‐commerce platforms, where streamers sell products through real‐time interactions, while consumers make purchases during live‐stream time. We identify several important factors to evaluate the live‐stream selling: (1) the streamer's ability to sell, which brings an extra value to consumers through real‐time illustrations and social interactions;...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.