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There is both empirical and theoretical research supporting the idea that consumers’ interaction with food labelling impacts on their trust in the food system and its actors. This paper explores the process by which consumers’ interpretation of, and interaction with, labelling results in the formation of trust related judgements. In-depth, semi-structured interviews with 24 Australian consumers were...
Consumer trust in food system actors is foundational for ensuring consumer confidence in food safety. As food labelling is a direct communication between consumers and food system actors, it may influence consumer perceptions of actor trustworthiness. This study explores the judgements formed about the trustworthiness of the food system and its actors through labelling, and the expectations these...
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