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The segment of young consumers meets a particular interest on the side of both market researchers and business. As it was noticed in the report Bogactwo mądrości - spełnianie potrzeb starszych konsumentów. “The prevailing in recent decades cult of youth has shaped the way in which firms perceive the consumer. Though at present the bigger and bigger and more and more influential group of consumers...
This article présents the behaviour of senior citizens — elderly people aged 60-75 in the market of tourist services. As shown in the report of Future Traveller Tribes 2020, it is the group which in the next few years will have a decisive influence on the development of the tourism market, due to demographie, social and economic changes. This article presents the fmdings of the study conducted in...
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