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Involvement has become an important variable in consumer behavior and marketing research for a long time. The purpose of this study is to develop a model that can explain the complicated relationship between antecedents, consequences, and different types of involvement at the same time to understand the internal state of consumers better. Specifically, this model has to be capable of handling the...
As far as marketing researchers are concerned, advertising involvement is an important segmentation variable; the advertisers view advertising involvement as a vital factor resulting in advertising effects. Advertising involvement has been discussed in several decades while little literature proposed a complete integrated model. Hence, we collect the antecedents and consequences for advertising involvement...
Product involvement has been developed for a long period of time, and has been mature gradually. Intuitionistic fuzzy sets contain the concept of interval that could be used to solve the uncertain problems when respondents have uncertainty in answering questions. The intuitionistic fuzzy automata are mathematical machine for a finite state with a dynamic system operating in discrete time. The operation...
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