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Consumers check few sites in online purchases. Previous research and experiments we perform demonstrate that consumers can not calculate the optimal strategy for price search. They use heuristics whose performance is better than random and less than optimal. To investigate online price search performance we survey student online textbook purchases. Students achieve good performance because they start...
Forecasting the performance of products undergoing rapid technological change requires data and the knowledge to interpret that data. We surveyed students about one such product—digital cameras—and found that they lacked knowledge to interpret the data. To show that decision aids could improve their performance, we created a digital camera selection code that included an education module and in an...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.