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The transition to Agriculture 4.0 creates new responsibilities for farm advisors and initiates changes to the professional trajectories. In this work, following a mixed research design, we examine how Greek advisors experience the transition to and anticipate the future of Agriculture 4.0. We also aim at identifying what elements they are changing in their professional identities to respond to the...
This research aimed to identify the practices used by actors while innovating digitally in the field of agriculture. We also attempted to depict if and how they experience disruptions associated with the emergence of digital technologies. A qualitative research design permitted us to uncover that work‐ and system‐related disruptions follow the process of agricultural digitalisation. The study also...
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